SaaS Link Building
SaaS link building typically targets three kinds of pages: "best tools" and comparison articles, integration partner directories, and industry-specific publications covering your exact product category. Product-led content — data studies from your own usage data, free calculators, benchmark reports — tends to earn links naturally, because it gives writers a reason to cite you beyond a generic mention.
B2B Link Building
B2B campaigns generally prioritize trade publications, industry association sites, and business media over consumer blogs. Executive-authored guest posts (thought leadership under a founder or exec's byline) often perform better here than anonymous brand content, because B2B publications frequently prefer a named expert voice.
Ecommerce Link Building
Ecommerce link building leans on product roundups, gift guides, seasonal content, and influencer or blogger outreach — targeting sites with consumer audiences rather than trade publications. Digital PR angles (a notable product launch, a seasonal trend tie-in, a founder story) often outperform straightforward guest posting for ecommerce brands, since consumer publications are more responsive to newsworthy hooks than generic pitches.
All three still rely on the same fundamentals covered in our link building strategies guide — real sites, real traffic, genuine editorial fit. What changes is which sites and pitch angles fit the audience.
International Link Building
Building links from sites relevant to a specific country or language market — not just English-language, US/UK-centric publications — requires local publisher relationships and market-relevant pitch angles. A campaign targeting Thailand looks different from one targeting the US, even for the same brand: different publications, different cultural reference points, sometimes a different language entirely.