Two Different Models
Fatjoe built its reputation on a productized, self-serve model: browse a catalog of link building and guest post options, pick a tier by DA/traffic band, and check out — similar to buying a fixed SEO package rather than commissioning custom work.
Our guest post and link building services work differently: every placement is quoted after we've vetted the specific site's real organic traffic and topical fit for your niche, rather than picking from a fixed catalog. Slower, but the tradeoff is you know exactly what you're getting before you pay.
| Factor | Marketplace model (e.g. Fatjoe) | Vetted, per-site model (Rankrash) |
|---|---|---|
| Site selection | Choose from an existing catalog | Custom-sourced for your specific niche |
| Pricing | Published, tiered by DA/traffic band | Quoted per site after vetting |
| Speed | Fast — largely self-serve | Slower — outreach takes time |
| Niche relevance | Filtered by category, broader match | Prioritized over raw DA |
| Best for | Fast, predictable volume | Competitive niches needing precision |
What to Check Before Buying From Any Provider
- Get the exact site list before paying, not after — a provider unwilling to name the target site upfront is a red flag regardless of brand.
- Verify traffic independently in Ahrefs or SEMrush rather than trusting a DA number alone.
- Confirm the content is written specifically for the placement, not recycled across multiple client campaigns.
- Ask whether the site is used repeatedly across unrelated clients — a sign of a link marketplace rather than genuine editorial relationships.
Neither model is inherently wrong — a marketplace approach can be a reasonable fit for fast, predictable volume. The checklist above applies regardless of which provider or model you choose.
Frequently Asked Questions
How does Fatjoe's link building pricing work?
Fatjoe sells link building and guest posts through a marketplace-style model with published, tiered pricing based on the target site's DA and traffic band — largely a catalog-selection process rather than fully custom vetting.
What should I check before buying backlinks from any provider?
Get the exact site list before paying, verify traffic independently, confirm the content is written specifically for the placement, and check whether the site is reused across unrelated client campaigns.